Making three videos for the same clients at Zazzle and Rickshaw: one around 4 mins long, one around 1 min long and another around 30 seconds long. It's fascinating the different challenges the time constraints provide to still create something engaging, compelling and grabbing while still telling a solid story from beginning to end.
It's all in the little details and we love it. Here's a screen grab from one of them. We'll be writing an extensive blog post with behind-the-scens and everything explained of what we've done once the videos are released. It's been amazing working with these clients!