Grading Commercials

We just completed color grading a couple of commercials produced by Kyle Ranson-Walsh (kyleransonwalsh.com) in NYC. Using Dropbox for transferring files, and Google Hangouts for note sessions, this was a perfect little exercise in one of our biggest passions: color.

We won't mention the client quite yet, so stay tuned for an update, but until then have a look at the screenshots below to get a feel for how important color grading is in video/film.

Do you have a project you need to color grade? Let us know!

Before grading the picture is pretty flat, you don't know where to look, and overall looks dull and lifeless.

After grading you know where to look. In this case, the brightest value of skin tones is with our main character working on his laptop to the left. Color values are balanced, highlights and low values as well in tune with the rest of the commercial, and skin tones are appealing.