Posts in Updates
Barstow

Remember when we were in Barstow filming a month ago or so? We just delivered the first rough cut for review with our clients at Borrego Solar, to have a look at some of the amazing footage we shot in the desert documenting the Barstow Community College efforts into renewable energy.

Amazing group of people, and we couldn't be prouder already of how strong the first rough cut already is. And as a little teaser, just look at this incredible sunset over the solar array installation!

North Adams

We recently partnered up again with one of our favorite production companies and regular collaborators from Oct28 Productions, to create another customer success story for Borrego Solar.

Keeping with the cinematic style we usually go for in all our stories, and the outstanding creative skills of our friends in NY, we were able to create another perfect mini-documentary about a new solar array installation, this time in the town of North Adams, NY.

The video was shot and filmed on-location by our friends, who then proceeded to send us the footage for us to edit and grade here at Sutro Studios. It's another showcase of the modern times we live in and the great ways we can remotely collaborate to create high-quality cinematic content for companies and businesses.

Production Team (NY):
Scott Mason (Producer), Rob Johnson (DP), Dan Bitcon (DP)

Post-Production (SF):
Sutro Studios

Science. And Tech.

One of the many reasons we love what we do here at Sutro is the variety of projects, challenges, and ideas we creatively immerse ourselves in as we work with different clients around the world. This time around, we teamed up with MW Tech, a high-tech company in Porto, Portugal, who is quickly growing to becoming one of the most respected optic sources technology providers in the world.

With a current re-branding effort for the company, an upcoming website and multiple conference exhibits and talks, it was time to invest in a small video to introduce the products and services the company offers worldwide.

This last September we were in Portugal, and spent a whole day filming their high-tech labs and offices at Tecmaia, a pretty great and exciting tech campus venture in Portugal.

Our challenge this time was filming stages of product design and evolution of a very high-tech nature. Small details, tight spaces, machinery, and much more. We even had to use IR goggles for one of the shots, so you can see what is actually happening in front of you.

It was an amazing learning experience, and an incredible creative challenge, but thanks to the patience of our clients, and of course the tools we used to keep the workflow as effortless and productive as possible, we are now happy to share the final result with you all. Two videos were produced, one with simple animated text slides, and another one without.

Below, you can watch one of the versions. Everything was filmed mainly on the FS7, with cine gamma modes, and an amazing lens collection. ARRI LED lights were used to make sure we set up the shots properly, and of course, everything was edited in our Final Cut suite in Oakland. Final grading through DaVinci Resolve made sure we kept our cinematic quality we are known for already.

Thanks for the great adventure, and wishing MW Tech the best of success in the tech industry worldwide.

Scouting

One of our favorite things is the pre-production stage where we go to all these potential locations to do some photo/film tests, play with angles, with colors, and test some ideas for upcoming shoots.

It's the blank canvas before you start your first brushstroke.

We recently spent a few hours at the St. Regis in San Francisco, to test some ideas out for a potential upcoming fashion film shoot in December.

Charlotte

We recently completed a headshot studio session for Charlotte Welch, one of the head fashion designers of House of Borel.

Using our Profoto B1 lights, connected wirelessly to the ever-amazing Sony A7Rii, we were able to capture the essence and true personality of Charlotte Welch, using some of the techniques and process we learned from Norman Seef, one of the top photographers in the world for the work he's done with some of the most talented artists of recent memory.

We love studio shoots like this, where we get to learn what drives people like Charlotte in doing what they do. Talking about life, career, inspiration, art, whatever it is that flows in our conversation, we allow everyone at the studio to be completely comfortable in front of the camera, and thus, capturing the real beauty of who they are.

Thank you Charlotte for an amazing time at our studio!

Some of our favorite photos with Charlotte Welch, head designer of House of Borel.

Fashion Shoot

We just completed a couple of very exciting and fun photoshoots for fashion design brand House of Borel.

Natalie Crane (left) and Charlotte Welch (right) jump for a photo in our on-location studio with model Christian Larwood (middle).

Wednesday's shoot was at our studio in Oakland, and a total product design shoot using state of the art equipment and our brand new A7Rii camera, which has one of the best sensors in the industry today.

Today's shoot was with two models, and the help of a make-up artist and hair stylist, at the House of Barel offices in downtown San Francisco.

We can't wait to share the results, but for now, check out the following two photos for a sneak peek at what's coming...

One of the bags being photographed during the product shoot at our studio space in Oakland.

House of Borel

We recently had a great collaboration with House of Borel, a San Francisco based fashion design brand.

We learned a lot working on that shoot, with three models, lots of lights, and a pretty challenging (but creatively exciting) location, the Midway Gallery in the Dogpatch district.

The ad was printed this last month of September. A big thank you to everyone at House of Borel for choosing us to organize this shoot, and we look forward to hopefully many more creative challenges in the future.

 

houseofborel01.jpg
Client Love

We are humbled to have worked already with some amazing people, who are all doing incredible things in their respective fields.

One of our favorite collaborations, the Kickstarter video campaign for Keyboardio, was an unforgettable creative effort that quickly became another huge success story in crowdfunding. They reached their goal in about two hours after launch, which is a testament not only of their great product, but also of the quality of storytelling we produce at Sutro.

We received some great feedback from them, and we'd love to share it with all of you. Thanks for inspiring us.

[Sutro Studios] worked with us on Keyboardio’s Kickstarter video. We came to them with a rough idea of what we wanted and they helped us refine it into a fantastic 3 minute video that had a huge positive impact on our Kickstarter campaign, which went on to raise $650,000.

In addition to helping us refine our rough idea into a clear, cohesive story, Afonso did the vast majority of the filming for the project and all of the post-production editing.

We know we may not have been the easiest client, but Afonso was a pleasure to work with, from the first meeting through the final cut.
— Jesse Vincent, Co-Founder/CTO, Keyboardio
$1.1 Million

We are proud to announce that the Kickstarter video campaigns we have done have raised more than $1.1 million in funds.

Total Kickstarter Money Raised to Date: $1,100,655

GUSTIN Jeans

GUSTIN Jeans

Both projects were not only selected as Kickstarter Staff Picks, they were also insanely successful campaigns hugely surpassing their original fundraising goals.

We are very picky with whom we work with for crowdfunding campaigns, always wanting to collaborate with products, companies, and people we really believe in, and who are passionate about their products.

That passion becomes their story, and that story becomes a successful means of raising funds on Kickstarter or IndieGoGo.

Keyboardio

Keyboardio

We don't always have to create video campaigns. Creating videos is an expensive business, but the return on investment in both these videos more than justifies the initial investment, and the video is definitely one of the most important aspects of a campaign. But we can also serve as overall creative consultants for crowdfunding campaigns, like we did before for the also insanely successful Global Lives project.

Feel free to reach out to us with any questions, or let us know about your project.

 

GUSTIN Kickstarter (video and photos):

4,010 backers pledged $449,654 to help bring this project to life.


Keyboardio Kickstarter (video):

2,073 backers pledged $652,001 to help bring this project to life.

Keyboardio Kickstarter

UPDATE:

Our kickstarter video is now officially a kickstarter staff pick!


Update:

Our Kickstarter video campaign for Keyboard.io reached its goal of $120,000 in less than two hours!


With our previous Kickstarter success story of raising close to half a million dollars on GUSTIN jeans, we immediately fell in love with Keyboadio and knew we could help them be successful.
— Afonso Salcedo, Sutro Studios

We are very proud to finally share the work we've been doing for the past six months. Back in January 2015, we started working on a Kickstarter video campaign for Keyboard.io, a small startup from Oakland, CA who was building these amazing ergonomic keyboards, open sourced, with a maple wood enclosure.

From our first meeting, we immediately fell in love with the product, the Model 01 keyboard they had already designed and built. And we knew we had to help them out with their Kickstarter video.

Having worked another hugely successful Kickstarter campaign when we started our business two years ago (GUSTIN Jeans), we knew the kind of story we wanted to create. We wanted to show the passion of Jesse and Kaia, husband and wife, and how they created one of the most comfortable keyboards we have ever used. We started filming almost immediately back in January, and capturing as much footage as we could to use on telling their inspiring story.

The process was extremely intensive. Between some production delays on their end, and working some filming logistics on ours, and of course the back-and-forth of editing a cut together, it eventually finally launched this morning on Kickstarter.

 
 

Sutro Studios did all the filming, editing, color grading, and overall creative direction for the video. At one point, we hired our good friends and outstanding collaborators Jayson Carpenter and Max Savage at Noisy Savage here in San Francisco (http://www.noisysavage.com) to film one of the interviews for us, and our good friends and long-time collaborators Scott Mason from Oct28 Productions (http://oct28productions.com) in NYC to capture a couple of interviews on the East Coast. We also hired Sebastian Wendell to cover a user group meeting for Keyboardio, and he captured great footage throughout.

We couldn't be happier to have had access to such a talented team of people to help us out with this project.

Sutro Studios did all the filming, editing, color grading, and overall creative direction for the Kickstarter video.
— Afonso Salcedo, Sutro Studios

We always love collaborating and working with other teams of insanely talented artists, and knowing that we could count on Noisy Savage and Oct28 Productions to help us get all the footage we needed, only made everything better.

With a tight deadline fast-approaching, we constantly used frame.io as the main client review system for notes and comments on the video. With its easy- to-use interface, and great feedback system, it was easy to get timecode comments on each version of the video. Our productivity went through the roof with frame.io, and allowed us to create fast iterations.

Towards the end we used Slack as the main chat board for quick comments and discussions, between Sutro Studios and the Keyboardio team. We could immediately comment on everything, discuss ideas for the final cut of the video, and pin items that were urgent to fix. Slack is a super valuable tool to our business, and one that we will use much more in the future.

All editing was done on Mac Pros using Final Cut, and color grading using DaVinci Resolve. These have quickly become our go-to solutions for quick turnarounds and successful storytelling of cinematic content, and we couldn't be happier with our office suite.

So... this creative marathon is done. And another huge success story for Sutro Studios. We couldn't be prouder of  Keyboardio, and they have been one of our favorite clients to work with.

We'll be updating this story throughout the campaign, over the next 30 days.

Flying 4K

We finally had a chance to fly our newly acquired DJI Inspire 1 quadcopter, to capture some great footage over Lake Tahoe, close to the Northstar ski resort. We were there for a few days, and ended up being stuck at the cabin during a snowstorm, but managed to get out for a couple of hours to test the drone as much as possible.

With still pretty high winds, it was incredibly easy to maneuver and capture some stunning footage of the National Forest around us. We're excited to use the drone in future production work, so if you have a need for aerial footage give us a shout.

DJI really did an incredible job with this drone, and the quality of the images is nothing short of amazing.

Make sure you click the settings menu on the video below to watch in 4K. The video footage was unedited, and this is straight out of the Inspire 1.