Posts tagged cinematography
Allianz

We just completed a week-long film shoot with our friends from Spectrecom Films in London, UK, and Allianz Global Investors.

Allianz hired Spectrecom to create a commercial film for one of their most recent projects, and Spectrecom chose us to help them out with the shoot in cinematography, logistics and aerial/drone captures.

We had an amazing shoot, using the C300mk2 as the main camera, some great lighting supplies by Kinoflo and Litepanels, our very own Inspire 2 for aerial shots, and a lot of other gear.

Check out the shoot photos below taken by the ever-useful iPhone X. The video will be completed and launched by the end of the year, so stay tuned here for updates.

Inspired Aerials

We love aerial cinematography, and since we acquired our first quadcopter a year ago, we've used it in many projects to provide outstanding quality production values to real estate companies, solar energy projects, documentary footage, and much more. It's been an incredible investment to ride the wave of aerial cinematography and the technology is evolving extremely fast.

And it is with extreme excitement that we announce we recently acquired a new addition to our production gear, the brand new DJI Inspire 1, a professional grade quadcopter that shoots stunning 4K imagery and photos. We just received it today, so the batteries are charging, and we'll be doing the first few test shoots this weekend in Lake Tahoe.

Have you been looking for the best aerial cinematography out there? Look no further. Send us a message and we'll be quickly in touch to provide you the best quality images you've seen.

Stay tuned for some more details soon.

The Velvet Underground

We are proud to share with you our submission to The Velvet Underground's music video competition for "After Hours", their infamous 1969 song by Moe Tucker, written by Lou Reed.

It's always been one of our favorite songs, so we love that Genero.tv and The Velvet Underground partnered up in this online competition. There's some amazing talent out there, so check out the other videos too.

Watch our video below, or on Genero.tv by clicking here.

Green Initiatives

Introduction

We were recently hired to work with Borrego Solar and the Town of Easton, MA to create a video showcasing the outstanding efforts of their Green Initiatives program. Being the first town in their County to go green, it was a complete privilege to meet first hand the people and projects that keep pushing forward the renewable energy efforts, creating jobs, saving money, and counteracting climate change for future generations.

As we couldn't be more excited to have been awarded this video project, we've decided to create a production/post-production diary showcasing how we approach the project, sharing some of the challenges we face, and eventually the final video product.

Thank you for your interest in reading this, and please don't hesitate to ask us any questions. Storytelling is always at the center of every project we do, no matter what the scope of the work is.

Keep creating.

- Afonso


Monday 5/19

We've submitted our first rough cut of the video, at 2m:30s duration, and we couldn't be more excited about it. This is part of our editing process, where we get notes from our clients at Borrego Solar about what we can improve in certain elements.

Being a rough cut, things like sound and grading are still not final, amongst other things, but the main structure and flow of the story is there, and that's the most important thing.

The video feels good, looks great, and we can't wait to be able to share more details about this soon. Stay tuned...

 

Wednesday 4/30

Our main shoot day. This was to be a long day. With guests starting to arrive around 10:30am for the ribbon cutting ceremony in Easton, we had to film the live event non-stop, and film three interviews with main Town of Easton representatives in the afternoon.

We were really lucky. At this point, it hadn't stopped raining in the Boston area, so we were afraid the shoot wouldn't go as well. Fortunately, and weirdly enough, the rain stopped for the two hour window we needed to cover the event, including setup time for all the cameras and gear.

We had three cameras filming the event, one FS700 with a 70-200mm lens, a 5Dm2 and a 5Dm3. That way we had at all times three cameras shooting the event, and we could seamlessly cut between different perspectives in post.

We also set up a boom mic above the podium with a wind filter, to make sure we'd capture the best sound possible without interference from audience sounds, generators, or environment noises. It worked out perfectly.

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Tuesday, 4/29

As we keep charging batteries and making sure everything is set up properly, it is time to pick up our assistant videographer and regular collaborator from Logan Airport. Levi Pike is a great and talented videographer, with a keen eye for detail and composition, and we couldn't be more excited to work with him on this.

Make sure you check out his website at RedBone Media.

With Levi in the car, it's time to head out to Easton for the first time, meet some of the people in the Town Offices, and start shooting some b-roll. We have our drone with us, the incredible Phantom 2 Vision+ that just came out a month ago at NAB.

 

Our first stop is at one of the solar arrays that Borrego installed for Easton. We use the drone to capture some fly overs, and we were fortunate the stormy weather held off a while longer.

Straight of the drone footage for one of the solar arrays

Straight of the drone footage for one of the solar arrays

Since we were shooting a live event the next day, we headed onto the main site to get a feel of the land layout, pre-plan where to put our gear, cameras, and see how the event would be organized.

And of course we used the quadcopter to take some more aerial footage of the main installation. We were amazed by the scope of the solar array, and to learn more about the project. This new solar array by Borrego Solar will generate enough electricity to power more than 230 homes.

Working with the Phantom quadcopter is nothing short of amazing. We can get really outstanding HD quality footage, and even 14 MP of raw photographs. Despite of heavy wind, we could still control the drone in a really stable way. For more information about the Vision+ check out DJI's website.

Straight from our drone footage in the main solar array.

Straight from our drone footage in the main solar array.

 

Monday, 4/28

 

We just arrived in Boston, MA. Due to simple work logistics between the offices of Borrego Solar in the East Coast, and the Town of Easton, we are actually staying in Lowell, MA to make it easy to pick up gear, have our pre-production meetings, and travel back and forth to the location of the actual shoot in Easton, MA.

We arrive early in the morning after the usually uncomfortable red-eye flight. Virgin America never ceases to amaze us though, with their ongoing efforts to make the standard economy class feel a bit more fun at least than every other airline we've flown.

Cramped seats of modern flying

Cramped seats of modern flying

As we arrive in Lowell, MA we start immediately planning our shoot for the remained of the week. The main schedule will involve three days of work. First day, mostly B-roll shooting, second day, covering the main event and filming interviews, and finally third day dealing mostly with logistics from backing up footage, transferring everything accordingly, and returning rented gear.

Speaking of rentals, we typically use BorrowLenses.com for a lot of our shoots. They provide an outstanding service at all times, and for bigger rentals they even put you directly in their VIP support system, with priority everything. Make sure you check them out next time you need to rent lenses, cameras, lights, or whatever else  you can imagine. The prices are fair and the quality of the equipment is just perfect.

And on a side note, if you use them through this link, you are actually helping us without even having to pay extra for it!

As soon as we pick up the rented gear, we're happy that we got a big car. We typically choose our lights based on each project needs, scope, and budget. For this case, we got a couple of LitePanels and ARRI lights, some of our current favorites for indoor interview usage.

BorrowLenses.com  always ready to help us out when needed

BorrowLenses.com always ready to help us out when needed

Everything starts getting ready for the shoot

Everything starts getting ready for the shoot

It's a long day, but a very necessary one. Better to prep all the gear as early as possible, test the lights, test the batteries, microphones, set up the cameras with the right color profiles, and plan the shoot as much as possible.

 

One Year.

And so it is. We managed to survive our first year of existence, thanks to all your love. From starting out with an insanely successful Kickstarter campaign, to working with non-profits, traveling and documenting some major events in Haiti, participating in conferences around the world, representing San Francisco in Iceland with a group of amazingly talented people, and much much more, it was a year of adventures, excitement, challenges, and new discoveries.

We couldn't be more appreciative of everything you've done for us, the support you've given us and the love you've shared for our work throughout the year. We are so excited for 2014 and for whatever comes our way creatively throughout this new year, and we'd like you to join us in this new adventure.

 

We already have some major things planned, including a biking trip through Zambia in July... but there will be plenty of other details soon. So come on in. Send us a hello. And let's work together.

A look into our first year of operation as Sutro Studios, a film, photo, and post-production company based in San Francisco, CA. For more information, please visit us at http://sutrostudios.com. MUSIC BY: AJ Hochhalter "Blue Yonder" - Licensed through TheMusicBed.com

IST Talk

The talk Afonso Salcedo of Sutro Studios gave at IST in Lisbon, Portugal, on February 25th is now online. You can watch the full-length talk which runs at around 1 hour or so. Please note that the slides are not filmed due to copyright issues and property ownership by Disney/Pixar. They own the material, not us, so they weren't allowed to be filmed.

Let us know what you think, but you can see the video here:


IST

The talk Afonso Salcedo gave at IST went tremendously well. Over 400 students came to the talk and we've received dozens of emails thanking us for the inspiring one hour sharing of ideas, experience and tips on film and cinematography. Couldn't be more excited and thankful to have met such wonderful people and meet some of the talented computer scientists and artists of the new generation. And on a more personal note, we hope we get to work with some of them sooner or later. Portugal is full of incredible talent. Here's a photo of the audience courtesy of Miguel Araujo Photography.

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Imperial College

A few months ago Imperial College (London, UK) interviewed Afonso Salcedo about his life, career and goals. Afonso graduated from a Msc in Computing back in 2001/2002, while he was still living in London.  

You can see an excerpt from the interview here, or read the full text following this link.

 

imperial

Roads. Frames. Dots.

"Roads. Frames. Dots. A talk in three acts."

From all the different roads travelled, the obstacles we face, the traffic jams you get into and even the accidents you deal with, all come to define your career, your success, the way you view things and the way you learn. Part of being a visual artist, of working with frames, images, still or in motion, is precisely what you have learned in life, what you observe, what you see and of course, the story you want to tell to other people. We’ll talk about what makes an image work, what tells a story, what guides the eye. Where’s the emotion, the feeling and how do you translate that into an image, into color, into light. From these first two parts of the talk, we conclude by mentioning how despite all the linearity of time itself, as you grow older, you should really make an effort to step aside and look at the dots instead. Because life becomes way more fun when you learn to see it as a cloud of dots, in a non-linear way.

Talk

Finally started to process the thoughts better for the talk I am giving in Portugal this coming February. It seems like I am leaning towards a balance of three main themes: life, art, tech. And how in my world, it's all one and the same. This will be for a week long conference at Instituto Superior Tecnico, as part of their Computer Science week. They invited me a few months ago to come give a one hour talk and I gladly accepted it. I won't go into many details now, but will definitely touch on what strikes me as visual storytelling, what drives me when I look at a film, or work on a film, what I've learned throughout the years on how to guide the viewer's eye, how to compose an image to show an emotion, how color, and light, and shadows all come into play to create a mood, convey a feeling, capture an audience.

Should be really interesting. I am passionate about cinematography, photography and everything related to it, so hopefully this will be inspiring and thoughtful to everyone watching. Stay tuned for more details.

Explorers

The work on pre-production for the short film The Explorers continues, from director Najeeb Tarazi. We went to Purisima Creek Redwoods Park, this stunningly beautiful place in the South Bay. Can't wait to start filming this gorgeous little film! Stay tuned for more updates.