Posts tagged coloring
Ethanol

We recently partnered up with our friends at Oct28 Productions to create another micro-documentary look at a new solar array installation at the Pacific Ethanol plant in Madera, CA.

Borrego Solar reached out to us to create another one of our engaging stories, and as usual we couldn’t have been more excited to jump immediately on this. With stunning production work by Scott Mason and his team, all the footage was promptly sent to Sutro where Afonso Salcedo took the helm editing and color grading the video.

Check out the video below, and learn more about why renewable energy resources are more important than ever.

Thank you to everyone involved, especially the team at Borrego Solar who we love working with in our already multi-year creative partnership.

Color Leap

Another great partnership with the talented creatives at I Am Mr. Smith, a local Bay Area production company, and we at Sutro are doing all their color grading for upcoming video projects.

Continuing on the successful collaboration for the JFK Graduation video earlier this year, we have now completed another color timing session for a video about the LEAP initiative. We'll refrain from going into specifics about the story yet, but since we're so passionate about creating cinematic images in everything we do, we wanted to show you a quick before and after straight from our grading software.

We're still doing some final tweaks to the grading, but it just goes to show how subtle differences in color and lighting can help tell the story in a much more engaging and powerful way.

If you have any questions about our color timing services, please shoot us a message.

Grading Commercials

We just completed color grading a couple of commercials produced by Kyle Ranson-Walsh (kyleransonwalsh.com) in NYC. Using Dropbox for transferring files, and Google Hangouts for note sessions, this was a perfect little exercise in one of our biggest passions: color.

We won't mention the client quite yet, so stay tuned for an update, but until then have a look at the screenshots below to get a feel for how important color grading is in video/film.

Do you have a project you need to color grade? Let us know!

Before grading the picture is pretty flat, you don't know where to look, and overall looks dull and lifeless.

After grading you know where to look. In this case, the brightest value of skin tones is with our main character working on his laptop to the left. Color values are balanced, highlights and low values as well in tune with the rest of the commercial, and skin tones are appealing.