Posts tagged crowdfunding
Sonic Runway

Our latest crowdfunding project is now official. Even though we haven't launched yet, we are creating the crowdfunding campaign for a Burning Man art project that promises to blow away all people's expectations.

Check out the following painting done by Rob Jensen, from Pixar Animation Studios, and creator and lead designer for Sonic Runway.

Sonic Runway - LED sound/light sculpture for Burning Man 2016. Painting by Rob Jensen.

The Sonic Runway visualizes the speed of sound with light.

32 arches of colored lights form a 1,000 ft long corridor, all driven by a sound system. As sound waves race across the desert, they trigger patterns of light that ripple down the corridor. Wherever you stand, the lights and sound are in sync!

The Sonic Runway is a companion art experience for Sound Art Cars, which are invited to drive up and plug in, creating a unique blend of sound and light, amplifying the energy of the dance floor.

Like our Facebook page at http://facebook.com/sonicrunway and register your interest for our crowdfunding campaign at http://sonicrunway.net.

Client Love

We are humbled to have worked already with some amazing people, who are all doing incredible things in their respective fields.

One of our favorite collaborations, the Kickstarter video campaign for Keyboardio, was an unforgettable creative effort that quickly became another huge success story in crowdfunding. They reached their goal in about two hours after launch, which is a testament not only of their great product, but also of the quality of storytelling we produce at Sutro.

We received some great feedback from them, and we'd love to share it with all of you. Thanks for inspiring us.

[Sutro Studios] worked with us on Keyboardio’s Kickstarter video. We came to them with a rough idea of what we wanted and they helped us refine it into a fantastic 3 minute video that had a huge positive impact on our Kickstarter campaign, which went on to raise $650,000.

In addition to helping us refine our rough idea into a clear, cohesive story, Afonso did the vast majority of the filming for the project and all of the post-production editing.

We know we may not have been the easiest client, but Afonso was a pleasure to work with, from the first meeting through the final cut.
— Jesse Vincent, Co-Founder/CTO, Keyboardio
$1.1 Million

We are proud to announce that the Kickstarter video campaigns we have done have raised more than $1.1 million in funds.

Total Kickstarter Money Raised to Date: $1,100,655

GUSTIN Jeans

GUSTIN Jeans

Both projects were not only selected as Kickstarter Staff Picks, they were also insanely successful campaigns hugely surpassing their original fundraising goals.

We are very picky with whom we work with for crowdfunding campaigns, always wanting to collaborate with products, companies, and people we really believe in, and who are passionate about their products.

That passion becomes their story, and that story becomes a successful means of raising funds on Kickstarter or IndieGoGo.

Keyboardio

Keyboardio

We don't always have to create video campaigns. Creating videos is an expensive business, but the return on investment in both these videos more than justifies the initial investment, and the video is definitely one of the most important aspects of a campaign. But we can also serve as overall creative consultants for crowdfunding campaigns, like we did before for the also insanely successful Global Lives project.

Feel free to reach out to us with any questions, or let us know about your project.

 

GUSTIN Kickstarter (video and photos):

4,010 backers pledged $449,654 to help bring this project to life.


Keyboardio Kickstarter (video):

2,073 backers pledged $652,001 to help bring this project to life.

Keyboardio Kickstarter

UPDATE:

Our kickstarter video is now officially a kickstarter staff pick!


Update:

Our Kickstarter video campaign for Keyboard.io reached its goal of $120,000 in less than two hours!


With our previous Kickstarter success story of raising close to half a million dollars on GUSTIN jeans, we immediately fell in love with Keyboadio and knew we could help them be successful.
— Afonso Salcedo, Sutro Studios

We are very proud to finally share the work we've been doing for the past six months. Back in January 2015, we started working on a Kickstarter video campaign for Keyboard.io, a small startup from Oakland, CA who was building these amazing ergonomic keyboards, open sourced, with a maple wood enclosure.

From our first meeting, we immediately fell in love with the product, the Model 01 keyboard they had already designed and built. And we knew we had to help them out with their Kickstarter video.

Having worked another hugely successful Kickstarter campaign when we started our business two years ago (GUSTIN Jeans), we knew the kind of story we wanted to create. We wanted to show the passion of Jesse and Kaia, husband and wife, and how they created one of the most comfortable keyboards we have ever used. We started filming almost immediately back in January, and capturing as much footage as we could to use on telling their inspiring story.

The process was extremely intensive. Between some production delays on their end, and working some filming logistics on ours, and of course the back-and-forth of editing a cut together, it eventually finally launched this morning on Kickstarter.

 
 

Sutro Studios did all the filming, editing, color grading, and overall creative direction for the video. At one point, we hired our good friends and outstanding collaborators Jayson Carpenter and Max Savage at Noisy Savage here in San Francisco (http://www.noisysavage.com) to film one of the interviews for us, and our good friends and long-time collaborators Scott Mason from Oct28 Productions (http://oct28productions.com) in NYC to capture a couple of interviews on the East Coast. We also hired Sebastian Wendell to cover a user group meeting for Keyboardio, and he captured great footage throughout.

We couldn't be happier to have had access to such a talented team of people to help us out with this project.

Sutro Studios did all the filming, editing, color grading, and overall creative direction for the Kickstarter video.
— Afonso Salcedo, Sutro Studios

We always love collaborating and working with other teams of insanely talented artists, and knowing that we could count on Noisy Savage and Oct28 Productions to help us get all the footage we needed, only made everything better.

With a tight deadline fast-approaching, we constantly used frame.io as the main client review system for notes and comments on the video. With its easy- to-use interface, and great feedback system, it was easy to get timecode comments on each version of the video. Our productivity went through the roof with frame.io, and allowed us to create fast iterations.

Towards the end we used Slack as the main chat board for quick comments and discussions, between Sutro Studios and the Keyboardio team. We could immediately comment on everything, discuss ideas for the final cut of the video, and pin items that were urgent to fix. Slack is a super valuable tool to our business, and one that we will use much more in the future.

All editing was done on Mac Pros using Final Cut, and color grading using DaVinci Resolve. These have quickly become our go-to solutions for quick turnarounds and successful storytelling of cinematic content, and we couldn't be happier with our office suite.

So... this creative marathon is done. And another huge success story for Sutro Studios. We couldn't be prouder of  Keyboardio, and they have been one of our favorite clients to work with.

We'll be updating this story throughout the campaign, over the next 30 days.

We <3 Keyboardio

We've recently been working alongside Keyboardio to create a video for their upcoming crowdfunding campaign. We won't go into too many details for now, but we couldn't be more excited about this product.

The work this incredible team (husband and wife) has done over the past couple of years to design, create, and bring this product to reality is staggering to say the least, and the product feels, and looks nothing short of amazing.

We can't wait to have the video ready for all you guys to see, but we're still a couple of shoots away. And of course, we couldn't be more excited to finally get our hands on one of these keyboards ourselves and use them in our everyday lives at home, and at work.

As a quick teaser, check the two video grabs below for today's shoot.