Posts tagged davinci resolve
Color Leap

Another great partnership with the talented creatives at I Am Mr. Smith, a local Bay Area production company, and we at Sutro are doing all their color grading for upcoming video projects.

Continuing on the successful collaboration for the JFK Graduation video earlier this year, we have now completed another color timing session for a video about the LEAP initiative. We'll refrain from going into specifics about the story yet, but since we're so passionate about creating cinematic images in everything we do, we wanted to show you a quick before and after straight from our grading software.

We're still doing some final tweaks to the grading, but it just goes to show how subtle differences in color and lighting can help tell the story in a much more engaging and powerful way.

If you have any questions about our color timing services, please shoot us a message.

Science. And Tech.

One of the many reasons we love what we do here at Sutro is the variety of projects, challenges, and ideas we creatively immerse ourselves in as we work with different clients around the world. This time around, we teamed up with MW Tech, a high-tech company in Porto, Portugal, who is quickly growing to becoming one of the most respected optic sources technology providers in the world.

With a current re-branding effort for the company, an upcoming website and multiple conference exhibits and talks, it was time to invest in a small video to introduce the products and services the company offers worldwide.

This last September we were in Portugal, and spent a whole day filming their high-tech labs and offices at Tecmaia, a pretty great and exciting tech campus venture in Portugal.

Our challenge this time was filming stages of product design and evolution of a very high-tech nature. Small details, tight spaces, machinery, and much more. We even had to use IR goggles for one of the shots, so you can see what is actually happening in front of you.

It was an amazing learning experience, and an incredible creative challenge, but thanks to the patience of our clients, and of course the tools we used to keep the workflow as effortless and productive as possible, we are now happy to share the final result with you all. Two videos were produced, one with simple animated text slides, and another one without.

Below, you can watch one of the versions. Everything was filmed mainly on the FS7, with cine gamma modes, and an amazing lens collection. ARRI LED lights were used to make sure we set up the shots properly, and of course, everything was edited in our Final Cut suite in Oakland. Final grading through DaVinci Resolve made sure we kept our cinematic quality we are known for already.

Thanks for the great adventure, and wishing MW Tech the best of success in the tech industry worldwide.

Keyboardio Kickstarter

UPDATE:

Our kickstarter video is now officially a kickstarter staff pick!


Update:

Our Kickstarter video campaign for Keyboard.io reached its goal of $120,000 in less than two hours!


With our previous Kickstarter success story of raising close to half a million dollars on GUSTIN jeans, we immediately fell in love with Keyboadio and knew we could help them be successful.
— Afonso Salcedo, Sutro Studios

We are very proud to finally share the work we've been doing for the past six months. Back in January 2015, we started working on a Kickstarter video campaign for Keyboard.io, a small startup from Oakland, CA who was building these amazing ergonomic keyboards, open sourced, with a maple wood enclosure.

From our first meeting, we immediately fell in love with the product, the Model 01 keyboard they had already designed and built. And we knew we had to help them out with their Kickstarter video.

Having worked another hugely successful Kickstarter campaign when we started our business two years ago (GUSTIN Jeans), we knew the kind of story we wanted to create. We wanted to show the passion of Jesse and Kaia, husband and wife, and how they created one of the most comfortable keyboards we have ever used. We started filming almost immediately back in January, and capturing as much footage as we could to use on telling their inspiring story.

The process was extremely intensive. Between some production delays on their end, and working some filming logistics on ours, and of course the back-and-forth of editing a cut together, it eventually finally launched this morning on Kickstarter.

 
 

Sutro Studios did all the filming, editing, color grading, and overall creative direction for the video. At one point, we hired our good friends and outstanding collaborators Jayson Carpenter and Max Savage at Noisy Savage here in San Francisco (http://www.noisysavage.com) to film one of the interviews for us, and our good friends and long-time collaborators Scott Mason from Oct28 Productions (http://oct28productions.com) in NYC to capture a couple of interviews on the East Coast. We also hired Sebastian Wendell to cover a user group meeting for Keyboardio, and he captured great footage throughout.

We couldn't be happier to have had access to such a talented team of people to help us out with this project.

Sutro Studios did all the filming, editing, color grading, and overall creative direction for the Kickstarter video.
— Afonso Salcedo, Sutro Studios

We always love collaborating and working with other teams of insanely talented artists, and knowing that we could count on Noisy Savage and Oct28 Productions to help us get all the footage we needed, only made everything better.

With a tight deadline fast-approaching, we constantly used frame.io as the main client review system for notes and comments on the video. With its easy- to-use interface, and great feedback system, it was easy to get timecode comments on each version of the video. Our productivity went through the roof with frame.io, and allowed us to create fast iterations.

Towards the end we used Slack as the main chat board for quick comments and discussions, between Sutro Studios and the Keyboardio team. We could immediately comment on everything, discuss ideas for the final cut of the video, and pin items that were urgent to fix. Slack is a super valuable tool to our business, and one that we will use much more in the future.

All editing was done on Mac Pros using Final Cut, and color grading using DaVinci Resolve. These have quickly become our go-to solutions for quick turnarounds and successful storytelling of cinematic content, and we couldn't be happier with our office suite.

So... this creative marathon is done. And another huge success story for Sutro Studios. We couldn't be prouder of  Keyboardio, and they have been one of our favorite clients to work with.

We'll be updating this story throughout the campaign, over the next 30 days.