Posts tagged film
Grading Commercials

We just completed color grading a couple of commercials produced by Kyle Ranson-Walsh (kyleransonwalsh.com) in NYC. Using Dropbox for transferring files, and Google Hangouts for note sessions, this was a perfect little exercise in one of our biggest passions: color.

We won't mention the client quite yet, so stay tuned for an update, but until then have a look at the screenshots below to get a feel for how important color grading is in video/film.

Do you have a project you need to color grade? Let us know!

Before grading the picture is pretty flat, you don't know where to look, and overall looks dull and lifeless.

After grading you know where to look. In this case, the brightest value of skin tones is with our main character working on his laptop to the left. Color values are balanced, highlights and low values as well in tune with the rest of the commercial, and skin tones are appealing.

Zazzle Review

We just got some great client feedback from Jeremy Britton at Zazzle, Director of Creative Design.

We loved working with Zazzle several months ago on a video project with their clients Rickshaw Bagworks in San Francisco. The video was tremendously successful, and is available to be seen on our Portfolio page.

In the meantime, here's what Zazzle had to say about our work.

Before we even began, Afonso challenged my assumptions for our video project, then carefully worked with me to reshape my expectations for it. That thinking provided the bedrock for a concise, emotionally compelling, and honest video with Rickshaw Bagworks that became the exemplar for all other productions that came after it.
— Jeremy Britton - Director of Design Strategy at Zazzle
Haiti Stories

We are proud to share with you our new website entirely devoted to the Haiti Stories project, our on-going series of documentary photography and videos from Haiti.

Please visit the website at:

haitistories.com

 

We have several plans for the future of the project, including many more video episodes we are currently already working on, and a photography book coming soon. Keep checking for the latest and greatest.

The most innovative Portuguese working abroad

The weekly Portuguese news magazine Sábado just published a new edition with a cover article about the most innovative Portuguese who are currently working abroad. They chose five people to talk about their careers and how they are finding success, and failure, while taking risks and moving forward in their respective fields.

Sutro Studios got a mention through Afonso Salcedo, one of the five people mentioned in the article. Congratulations to everyone involved, and all the other people chosen for the article.

You can read the whole thing below by clicking on the thumbnails (Portuguese language only).

 

Trojan Horse

We are proud to announce we will be present in the amazing VFX/Animation/Games festival Trojan horse Was A Unicorn, this September in Portugal. 

Afonso Salcedo will be giving a couple of talks and will be hanging out for the four days of the conference, answering any questions about career, animation, vfx, and whatever else you might want to know. 

Stay tuned for further details. 

Learn more about the conference in it's official website or Facebook page.

There Was Magic - Kickstarter

We are proud to announce we have officially submitted our documentary feature film There Was Magic to Kickstarter for approval.

We are hoping to have it officially approved by the end of the weekend, so we can launch the website as early as Monday, June 3rd.

You can be the among the first people to know about our Kickstarter going live by quickly signing up on our film's website. We couldn't be prouder and happier to share this with you and to show you the film trailer in the next few days.

Thank you and stay tuned for more updates.

There Was Magic - Official Site

We are proud to announce the official site for our documentary feature-film There Was Magic is launching this coming Monday, May 20th. The film is being directed by Afonso Salcedo and is currently scheduled for release in 2014. There will be a Kickstarter campaign starting in early June for raising funds to complete the film and bring the project to fruition. More details on that soon.

In the meantime, like our page on Facebook and follow us on Twitter:

Facebook Page

Twitter Page

There Was Magic

I’ve been working on this film for several months already. I already filmed several interviews, and started devouring the tons and tons of archival prints, footage, photos, film, tapes, and everything else, that exist for this documentary. How did it all start?

I read a book a while back called “Heavenly Bodies: Remembering Hollywood & Fashion’s Favorite AIDS Benefit”. It’s written by Michael Anketell. I loved the story. It’s so simple, but it’s so full of emotion. It’s the story of how a small group of volunteers decided in the 80s to get together and throw a fashion event to try and raise money to help their friends, loved ones and everyone else around them who was suffering from the AIDS virus. And they did this for the next ten years as the events quickly grew to become the most successful and biggest Fashion benefit events in the US. They raised millions of dollars to help people living with AIDS and through that most humbling act of helping each other, they also raised awareness for a disease that was devastating the LGBT communities in the 80s. And, unfortunately, it still does to this day.

I grew up in the 80s. I remember every day going to school hearing about this AIDS virus… the disease that affected gay people only. Even then, as a very young kid, this touched me like nothing else. Just getting back home and hearing the news reports on the epidemic, the deaths, the struggles, the discrimination, it was all very intense to say the least. By 1987, the year the first Fashion event occured, I was just about to turn 8. And I had no doubts in my mind that I was gay. Unfortunately, I was already being bullied at school for being gay, even though I hadn't really come out. And as the AIDS epidemic grew bigger, so did my bullying. All of a sudden, I was not only hearing every day of my life as a young kid all kinds of horrible things, name calling, shoved around, kicked, and worse, I was also hearing that I would certainly be dead anytime soon. "Because you probably already have AIDS". I was 8. The AIDS epidemic, even while not affecting me directly, had changed me for the rest of my life.

I have always been fascinated by how people can come together for the greater good of things. When I read the book, I immediately connected with the story. How two of my biggest passions as a kid, Hollywood and Fashion, came together to give their full support to all their friends that were dying of AIDS. Many of them would also succumb to the disease later on… but they still got together, one night a year, to celebrate life, celebrate Hollywood, celebrate Fashion and create one of the most magical nights for everyone involved and for those fighting the virus every day of their lives.

This is the story that I fell in love with. And this is what There Was Magic is about. It’s already been a labour of love and I can’t wait to bring this little film to life and share it with you.

I can only complete this film if the Kickstarter campaign becomes successful, so until then, Like and Follow and retweet as much as you are willing to do.

The HIV/AIDS virus still to this day affects millions and millions of people. There is no cure. I have known and loved many people who live, or have lived, with the virus. Part of the proceeds from the film will go to an AIDS organization to be announced soon. And I hope, that this little film, will help inspire, smile, laugh and entertain, many of you who know what is like to lose someone you love.

Whatever happens, I will be forever grateful for this.

- Afonso Salcedo

Instagram

Yes, we finally caved in and we joined the latest and greatest social media phenomenon. No, not Pinterest, we're talking about Instagram. As you can imagine we're pretty picky with photo sites, and most of our actual work can be seen at places like 500px.com, but we figured that Instagram could be a great way of quickly sharing behind the scenes moments of our set-ups, trips, adventures and misadventures in filmmaking. So follow us, subscribe to us, like us, read us, click us, share us and recommend us! And hopefully you like what we start sharing :)

Click on the button to the right of this page on the sidebar, or on the link below. Or of course, on your Instagram app.

http://instagram.com/sutrostudios

IST Talk

The talk Afonso Salcedo of Sutro Studios gave at IST in Lisbon, Portugal, on February 25th is now online. You can watch the full-length talk which runs at around 1 hour or so. Please note that the slides are not filmed due to copyright issues and property ownership by Disney/Pixar. They own the material, not us, so they weren't allowed to be filmed.

Let us know what you think, but you can see the video here:


Documentary

We started working several months ago on this feature documentary that is slowly coming to fruition. Making a documentary is one of those fascinating learning experiences, when the whole film becomes a character in itself, slowly growing, changing and morphing as you go along. Sometimes it’s easy to get along with, sometimes it has temper tantrums, but in the end you always love each other. It’s still too early to go into any details about our project, but it’s an exciting and promising adventure, one that we heartily believe in that it will make a good film one day soon. It’s incredibly exciting being surrounded by so much history and so many fascinating and important people that are willing to share their own stories, their own experiences and in the end, themselves.

Like any other film, you never know where it’s going to take you so early in the process. It’s a journey like so many others in life. So much hard work is involved, so many meetings and chats and conversations and hopefully, just hopefully, in the end it all works out magically into 90 minutes... and if those 90 minutes or so inspire you, make you smile, or make you at least learn something new about some really neat things that happened twenty or so years ago, then it would all be worth it.

Because in the end, that’s what a movie is all about. We hope this film will one day, later this year or next year, transport yourself into a whole new perspective on some historical events that brought much needed fun, joy and hope to many people in the past. And we hope that it makes you smile.

You’ll hear much more on this in the coming months, and whatever it happens, good or bad, we will share some of the making of and behind-the-scenes with you as appropriate.

 

A film is – or should be – more like music than like fiction. It should be a progression of moods and feelings. The theme, what’s behind the emotion, the meaning, all that comes later.” Stanley Kubrick.