Posts tagged kickstarter
Client Love

We are humbled to have worked already with some amazing people, who are all doing incredible things in their respective fields.

One of our favorite collaborations, the Kickstarter video campaign for Keyboardio, was an unforgettable creative effort that quickly became another huge success story in crowdfunding. They reached their goal in about two hours after launch, which is a testament not only of their great product, but also of the quality of storytelling we produce at Sutro.

We received some great feedback from them, and we'd love to share it with all of you. Thanks for inspiring us.

[Sutro Studios] worked with us on Keyboardio’s Kickstarter video. We came to them with a rough idea of what we wanted and they helped us refine it into a fantastic 3 minute video that had a huge positive impact on our Kickstarter campaign, which went on to raise $650,000.

In addition to helping us refine our rough idea into a clear, cohesive story, Afonso did the vast majority of the filming for the project and all of the post-production editing.

We know we may not have been the easiest client, but Afonso was a pleasure to work with, from the first meeting through the final cut.
— Jesse Vincent, Co-Founder/CTO, Keyboardio
$1.1 Million

We are proud to announce that the Kickstarter video campaigns we have done have raised more than $1.1 million in funds.

Total Kickstarter Money Raised to Date: $1,100,655

GUSTIN Jeans

GUSTIN Jeans

Both projects were not only selected as Kickstarter Staff Picks, they were also insanely successful campaigns hugely surpassing their original fundraising goals.

We are very picky with whom we work with for crowdfunding campaigns, always wanting to collaborate with products, companies, and people we really believe in, and who are passionate about their products.

That passion becomes their story, and that story becomes a successful means of raising funds on Kickstarter or IndieGoGo.

Keyboardio

Keyboardio

We don't always have to create video campaigns. Creating videos is an expensive business, but the return on investment in both these videos more than justifies the initial investment, and the video is definitely one of the most important aspects of a campaign. But we can also serve as overall creative consultants for crowdfunding campaigns, like we did before for the also insanely successful Global Lives project.

Feel free to reach out to us with any questions, or let us know about your project.

 

GUSTIN Kickstarter (video and photos):

4,010 backers pledged $449,654 to help bring this project to life.


Keyboardio Kickstarter (video):

2,073 backers pledged $652,001 to help bring this project to life.

Keyboardio Kickstarter

UPDATE:

Our kickstarter video is now officially a kickstarter staff pick!


Update:

Our Kickstarter video campaign for Keyboard.io reached its goal of $120,000 in less than two hours!


With our previous Kickstarter success story of raising close to half a million dollars on GUSTIN jeans, we immediately fell in love with Keyboadio and knew we could help them be successful.
— Afonso Salcedo, Sutro Studios

We are very proud to finally share the work we've been doing for the past six months. Back in January 2015, we started working on a Kickstarter video campaign for Keyboard.io, a small startup from Oakland, CA who was building these amazing ergonomic keyboards, open sourced, with a maple wood enclosure.

From our first meeting, we immediately fell in love with the product, the Model 01 keyboard they had already designed and built. And we knew we had to help them out with their Kickstarter video.

Having worked another hugely successful Kickstarter campaign when we started our business two years ago (GUSTIN Jeans), we knew the kind of story we wanted to create. We wanted to show the passion of Jesse and Kaia, husband and wife, and how they created one of the most comfortable keyboards we have ever used. We started filming almost immediately back in January, and capturing as much footage as we could to use on telling their inspiring story.

The process was extremely intensive. Between some production delays on their end, and working some filming logistics on ours, and of course the back-and-forth of editing a cut together, it eventually finally launched this morning on Kickstarter.

 
 

Sutro Studios did all the filming, editing, color grading, and overall creative direction for the video. At one point, we hired our good friends and outstanding collaborators Jayson Carpenter and Max Savage at Noisy Savage here in San Francisco (http://www.noisysavage.com) to film one of the interviews for us, and our good friends and long-time collaborators Scott Mason from Oct28 Productions (http://oct28productions.com) in NYC to capture a couple of interviews on the East Coast. We also hired Sebastian Wendell to cover a user group meeting for Keyboardio, and he captured great footage throughout.

We couldn't be happier to have had access to such a talented team of people to help us out with this project.

Sutro Studios did all the filming, editing, color grading, and overall creative direction for the Kickstarter video.
— Afonso Salcedo, Sutro Studios

We always love collaborating and working with other teams of insanely talented artists, and knowing that we could count on Noisy Savage and Oct28 Productions to help us get all the footage we needed, only made everything better.

With a tight deadline fast-approaching, we constantly used frame.io as the main client review system for notes and comments on the video. With its easy- to-use interface, and great feedback system, it was easy to get timecode comments on each version of the video. Our productivity went through the roof with frame.io, and allowed us to create fast iterations.

Towards the end we used Slack as the main chat board for quick comments and discussions, between Sutro Studios and the Keyboardio team. We could immediately comment on everything, discuss ideas for the final cut of the video, and pin items that were urgent to fix. Slack is a super valuable tool to our business, and one that we will use much more in the future.

All editing was done on Mac Pros using Final Cut, and color grading using DaVinci Resolve. These have quickly become our go-to solutions for quick turnarounds and successful storytelling of cinematic content, and we couldn't be happier with our office suite.

So... this creative marathon is done. And another huge success story for Sutro Studios. We couldn't be prouder of  Keyboardio, and they have been one of our favorite clients to work with.

We'll be updating this story throughout the campaign, over the next 30 days.

Interview Shoot

We ended another crazy busy week in the best way possible: our interview shoot with the super talented people behind Keyboardio.

If you haven't been following our recent posts, we have been working on creating a video for Keyboardio's upcoming Kickstarter campaign. This is a highly anticipated crowdfunding event, so we couldn't be more excited to have partnered up with them in creating this video. Friday was the official interview shoot for the video.

With our arsenal of tools ranging from the FS700, the BlackMagic Pocket, a couple of monitors, some Kinos, and more, we filmed for two or three hours and we couldn't be happier about the results. This duo have an amazing story to share, and the keyboard they created and designed is insanely great. We've tried it several times already, and honestly, we cannot wait to have one ourselves!

Stay tuned for more details soon about the video and the campaign. Until then, check out the photo from Friday's shoot!

We <3 Keyboardio

We've recently been working alongside Keyboardio to create a video for their upcoming crowdfunding campaign. We won't go into too many details for now, but we couldn't be more excited about this product.

The work this incredible team (husband and wife) has done over the past couple of years to design, create, and bring this product to reality is staggering to say the least, and the product feels, and looks nothing short of amazing.

We can't wait to have the video ready for all you guys to see, but we're still a couple of shoots away. And of course, we couldn't be more excited to finally get our hands on one of these keyboards ourselves and use them in our everyday lives at home, and at work.

As a quick teaser, check the two video grabs below for today's shoot.

Press Articles on "There Was Magic"

As we finish the first week of our campaign for "There Was Magic", we are happy to share a few of the press mentions our amazing documentary film has been getting. Check out the links below, and back our project on Kickstarter:

There Was Magic

We officially launched this morning our Kickstarter campaign for There Was Magic.

Here's a copy of the official press release.


“There Was Magic” on Kickstarter

San Francisco, CA – June 02, 2013 – “There Was Magic” is a touching, witty and glamorous look back at Hollywood and Fashion’s most memorable AIDS benefit.  A new documentary feature film directed by Afonso Salcedo which launched this morning in a crowd-funding campaign on Kickstarter. Spanning a period of ten years during the height of the AIDS epidemic, (1986-1996) “There Was Magic” provides a unique and rich perspective of historical significance for the LGBT, Fashion, Hollywood and communities at large around the world.  The film is inspired by the book Heavenly Bodies: Remembering Hollywood and Fashion’s Favorite AIDS Benefit written by Michael Anketell who founded the event in 1986.  Anketell, alongside a small group of friends inaugurated the first show in early 1987 against a backdrop of fear and misinformation.  Remarkably, over the next decade the events grew in numbers and stature attracting some of the most iconic figures in fashion, film, television, music and sports—raising more than $12 million for people living with HIV/AIDS. This is their story—the people behind the scenes and of course the fabulous people who ‘made the scene’.

You can find more information about the film on its official website:  http://therewasmagicfilm.com and the Kickstarter page at http://bit.ly/twmfilm. For general inquiries about the film, please contact therewasmagic@sutrostudios.com.

Afonso Salcedo has been working in the film industry for nearly 15 years, having collaborated on several Oscar winning films for Pixar Animation Studios and DreamWorks. He currently owns his own production company, Sutro Studios. “There Was Magic” is his first feature documentary.

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Sutro Studios is based in San Francisco, CA and was founded on January 1st, 2013. Sutro Studios excels in creating engaging stories, in both film and photographic mediums, to captivate, entertain and inspire audiences of all ages with the highest quality and professionalism in directing, cinematography and post-production.

There Was Magic - Kickstarter

We are proud to announce we have officially submitted our documentary feature film There Was Magic to Kickstarter for approval.

We are hoping to have it officially approved by the end of the weekend, so we can launch the website as early as Monday, June 3rd.

You can be the among the first people to know about our Kickstarter going live by quickly signing up on our film's website. We couldn't be prouder and happier to share this with you and to show you the film trailer in the next few days.

Thank you and stay tuned for more updates.

Stickers

Sutro Stickers with QR codes

After yesterday's success of the website launch for the documentary film There Was Magic, we couldn't be happier to see so many people interested in our project.

We wanted to share some little cool stickers we did with Moo to help brand our packaging and letters to our clients, and hopefully, Kickstarter backers. There are incredibly high quality glossy vinyl stickers, just a bit over a quarter coin in size. The QR code will lead you directly to our website, if you scan it with your iOS/Android device.

It's the little things...

Antena 3

Afonso Salcedo just did a one hour interview over the phone with one of the most highly respected and listened to Radio shows in Portugal, Portugal 3.0. The show aired on Antena 3 this past Thursday evening, with a repeat air date this coming Sunday, May 19th at 6pm Lisbon time.

Afonso's whole career was talked about, including a big blurb on the work Sutro Studios is making and the new film There Was Magic, which is coming out soon.

You can listen to the interview here, but it's all in Portuguese.

Listen Now.

portugal30.png
There Was Magic - Official Site

We are proud to announce the official site for our documentary feature-film There Was Magic is launching this coming Monday, May 20th. The film is being directed by Afonso Salcedo and is currently scheduled for release in 2014. There will be a Kickstarter campaign starting in early June for raising funds to complete the film and bring the project to fruition. More details on that soon.

In the meantime, like our page on Facebook and follow us on Twitter:

Facebook Page

Twitter Page

There Was Magic

I’ve been working on this film for several months already. I already filmed several interviews, and started devouring the tons and tons of archival prints, footage, photos, film, tapes, and everything else, that exist for this documentary. How did it all start?

I read a book a while back called “Heavenly Bodies: Remembering Hollywood & Fashion’s Favorite AIDS Benefit”. It’s written by Michael Anketell. I loved the story. It’s so simple, but it’s so full of emotion. It’s the story of how a small group of volunteers decided in the 80s to get together and throw a fashion event to try and raise money to help their friends, loved ones and everyone else around them who was suffering from the AIDS virus. And they did this for the next ten years as the events quickly grew to become the most successful and biggest Fashion benefit events in the US. They raised millions of dollars to help people living with AIDS and through that most humbling act of helping each other, they also raised awareness for a disease that was devastating the LGBT communities in the 80s. And, unfortunately, it still does to this day.

I grew up in the 80s. I remember every day going to school hearing about this AIDS virus… the disease that affected gay people only. Even then, as a very young kid, this touched me like nothing else. Just getting back home and hearing the news reports on the epidemic, the deaths, the struggles, the discrimination, it was all very intense to say the least. By 1987, the year the first Fashion event occured, I was just about to turn 8. And I had no doubts in my mind that I was gay. Unfortunately, I was already being bullied at school for being gay, even though I hadn't really come out. And as the AIDS epidemic grew bigger, so did my bullying. All of a sudden, I was not only hearing every day of my life as a young kid all kinds of horrible things, name calling, shoved around, kicked, and worse, I was also hearing that I would certainly be dead anytime soon. "Because you probably already have AIDS". I was 8. The AIDS epidemic, even while not affecting me directly, had changed me for the rest of my life.

I have always been fascinated by how people can come together for the greater good of things. When I read the book, I immediately connected with the story. How two of my biggest passions as a kid, Hollywood and Fashion, came together to give their full support to all their friends that were dying of AIDS. Many of them would also succumb to the disease later on… but they still got together, one night a year, to celebrate life, celebrate Hollywood, celebrate Fashion and create one of the most magical nights for everyone involved and for those fighting the virus every day of their lives.

This is the story that I fell in love with. And this is what There Was Magic is about. It’s already been a labour of love and I can’t wait to bring this little film to life and share it with you.

I can only complete this film if the Kickstarter campaign becomes successful, so until then, Like and Follow and retweet as much as you are willing to do.

The HIV/AIDS virus still to this day affects millions and millions of people. There is no cure. I have known and loved many people who live, or have lived, with the virus. Part of the proceeds from the film will go to an AIDS organization to be announced soon. And I hope, that this little film, will help inspire, smile, laugh and entertain, many of you who know what is like to lose someone you love.

Whatever happens, I will be forever grateful for this.

- Afonso Salcedo