Posts tagged oct28 productions
Ethanol

We recently partnered up with our friends at Oct28 Productions to create another micro-documentary look at a new solar array installation at the Pacific Ethanol plant in Madera, CA.

Borrego Solar reached out to us to create another one of our engaging stories, and as usual we couldn’t have been more excited to jump immediately on this. With stunning production work by Scott Mason and his team, all the footage was promptly sent to Sutro where Afonso Salcedo took the helm editing and color grading the video.

Check out the video below, and learn more about why renewable energy resources are more important than ever.

Thank you to everyone involved, especially the team at Borrego Solar who we love working with in our already multi-year creative partnership.

Keyboardio Kickstarter

UPDATE:

Our kickstarter video is now officially a kickstarter staff pick!


Update:

Our Kickstarter video campaign for Keyboard.io reached its goal of $120,000 in less than two hours!


With our previous Kickstarter success story of raising close to half a million dollars on GUSTIN jeans, we immediately fell in love with Keyboadio and knew we could help them be successful.
— Afonso Salcedo, Sutro Studios

We are very proud to finally share the work we've been doing for the past six months. Back in January 2015, we started working on a Kickstarter video campaign for Keyboard.io, a small startup from Oakland, CA who was building these amazing ergonomic keyboards, open sourced, with a maple wood enclosure.

From our first meeting, we immediately fell in love with the product, the Model 01 keyboard they had already designed and built. And we knew we had to help them out with their Kickstarter video.

Having worked another hugely successful Kickstarter campaign when we started our business two years ago (GUSTIN Jeans), we knew the kind of story we wanted to create. We wanted to show the passion of Jesse and Kaia, husband and wife, and how they created one of the most comfortable keyboards we have ever used. We started filming almost immediately back in January, and capturing as much footage as we could to use on telling their inspiring story.

The process was extremely intensive. Between some production delays on their end, and working some filming logistics on ours, and of course the back-and-forth of editing a cut together, it eventually finally launched this morning on Kickstarter.

 
 

Sutro Studios did all the filming, editing, color grading, and overall creative direction for the video. At one point, we hired our good friends and outstanding collaborators Jayson Carpenter and Max Savage at Noisy Savage here in San Francisco (http://www.noisysavage.com) to film one of the interviews for us, and our good friends and long-time collaborators Scott Mason from Oct28 Productions (http://oct28productions.com) in NYC to capture a couple of interviews on the East Coast. We also hired Sebastian Wendell to cover a user group meeting for Keyboardio, and he captured great footage throughout.

We couldn't be happier to have had access to such a talented team of people to help us out with this project.

Sutro Studios did all the filming, editing, color grading, and overall creative direction for the Kickstarter video.
— Afonso Salcedo, Sutro Studios

We always love collaborating and working with other teams of insanely talented artists, and knowing that we could count on Noisy Savage and Oct28 Productions to help us get all the footage we needed, only made everything better.

With a tight deadline fast-approaching, we constantly used frame.io as the main client review system for notes and comments on the video. With its easy- to-use interface, and great feedback system, it was easy to get timecode comments on each version of the video. Our productivity went through the roof with frame.io, and allowed us to create fast iterations.

Towards the end we used Slack as the main chat board for quick comments and discussions, between Sutro Studios and the Keyboardio team. We could immediately comment on everything, discuss ideas for the final cut of the video, and pin items that were urgent to fix. Slack is a super valuable tool to our business, and one that we will use much more in the future.

All editing was done on Mac Pros using Final Cut, and color grading using DaVinci Resolve. These have quickly become our go-to solutions for quick turnarounds and successful storytelling of cinematic content, and we couldn't be happier with our office suite.

So... this creative marathon is done. And another huge success story for Sutro Studios. We couldn't be prouder of  Keyboardio, and they have been one of our favorite clients to work with.

We'll be updating this story throughout the campaign, over the next 30 days.

Off The Grid and Google

We just spent a great day at Google HQ in Mountain View, filming a series of interviews, b-roll, and more, to document and showcase the outstanding support Google provides small businesses such as food trucks to grow, enhance, and enrich their customers through their amazing food.
 

Can't wait to share more details, but for now...

Outside the Google campus in Mountain View, CA

Outside the Google campus in Mountain View, CA

Twitter
twitter_logo.png

We are extremely excited to share with you we were lucky enough to work again with our friends at Oct28 Productions and Torres Studios, to film an internal video for Twitter. 

We spent the whole day yesterday filming a great story at Twitter HQ in San Francisco, CA. Although we can't talk about the specifics of the project, we can definitely say how amazing the people at Twitter were and how beautiful their campus is.

Truly outstanding experience, and an honor to meet some of their teams. 

Scott Mason (left) from Oct28 Productions with Afonso Salcedo from Sutro Studios (right).

Scott Mason (left) from Oct28 Productions with Afonso Salcedo from Sutro Studios (right).

A Story of Beer

We woke up this morning and went straight to work with the awesome people at Oct28 Productions. We filmed some great slow-motion footage with the FS700 for something they are currently working on. Stay tuned for more details, but if you haven't seen the opening video on our website, have fun with the link below.

812674_555083711169198_1698728240_o

812674_555083711169198_1698728240_o

Ram's Gate Winery

Had another film shoot at Ram's Gate Winery with the guys at Oct28 Productions. Great day, frozen, but really productive and always beautiful. It's fast becoming one of my favorite wineries in Sonoma, and if you haven't taken the time to go visit, you really should. Great quality wine, amazing people, incredible architecture. So cinematic. Just added a few frame grabs from the shoot to the appropriate section.

RG004

RG004