Posts tagged therewasmagic
Press Articles on "There Was Magic"

As we finish the first week of our campaign for "There Was Magic", we are happy to share a few of the press mentions our amazing documentary film has been getting. Check out the links below, and back our project on Kickstarter:

There Was Magic

We officially launched this morning our Kickstarter campaign for There Was Magic.

Here's a copy of the official press release.


“There Was Magic” on Kickstarter

San Francisco, CA – June 02, 2013 – “There Was Magic” is a touching, witty and glamorous look back at Hollywood and Fashion’s most memorable AIDS benefit.  A new documentary feature film directed by Afonso Salcedo which launched this morning in a crowd-funding campaign on Kickstarter. Spanning a period of ten years during the height of the AIDS epidemic, (1986-1996) “There Was Magic” provides a unique and rich perspective of historical significance for the LGBT, Fashion, Hollywood and communities at large around the world.  The film is inspired by the book Heavenly Bodies: Remembering Hollywood and Fashion’s Favorite AIDS Benefit written by Michael Anketell who founded the event in 1986.  Anketell, alongside a small group of friends inaugurated the first show in early 1987 against a backdrop of fear and misinformation.  Remarkably, over the next decade the events grew in numbers and stature attracting some of the most iconic figures in fashion, film, television, music and sports—raising more than $12 million for people living with HIV/AIDS. This is their story—the people behind the scenes and of course the fabulous people who ‘made the scene’.

You can find more information about the film on its official website:  http://therewasmagicfilm.com and the Kickstarter page at http://bit.ly/twmfilm. For general inquiries about the film, please contact therewasmagic@sutrostudios.com.

Afonso Salcedo has been working in the film industry for nearly 15 years, having collaborated on several Oscar winning films for Pixar Animation Studios and DreamWorks. He currently owns his own production company, Sutro Studios. “There Was Magic” is his first feature documentary.

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Sutro Studios is based in San Francisco, CA and was founded on January 1st, 2013. Sutro Studios excels in creating engaging stories, in both film and photographic mediums, to captivate, entertain and inspire audiences of all ages with the highest quality and professionalism in directing, cinematography and post-production.

There Was Magic - Kickstarter

We are proud to announce we have officially submitted our documentary feature film There Was Magic to Kickstarter for approval.

We are hoping to have it officially approved by the end of the weekend, so we can launch the website as early as Monday, June 3rd.

You can be the among the first people to know about our Kickstarter going live by quickly signing up on our film's website. We couldn't be prouder and happier to share this with you and to show you the film trailer in the next few days.

Thank you and stay tuned for more updates.

Stickers

Sutro Stickers with QR codes

After yesterday's success of the website launch for the documentary film There Was Magic, we couldn't be happier to see so many people interested in our project.

We wanted to share some little cool stickers we did with Moo to help brand our packaging and letters to our clients, and hopefully, Kickstarter backers. There are incredibly high quality glossy vinyl stickers, just a bit over a quarter coin in size. The QR code will lead you directly to our website, if you scan it with your iOS/Android device.

It's the little things...

New Design

Just in time for the official launch of the website for our feature documentary There Was Magic, we just rolled out the new re-design of Sutro Studios.

With a much cleaner look and a very responsive theme for all mobile platforms, this should present a much easier to read look to the company and all our work.

Feel free to let us know what you think using the contact form, and never be shy to say hi!

There Was Magic - Official Site

We are proud to announce the official site for our documentary feature-film There Was Magic is launching this coming Monday, May 20th. The film is being directed by Afonso Salcedo and is currently scheduled for release in 2014. There will be a Kickstarter campaign starting in early June for raising funds to complete the film and bring the project to fruition. More details on that soon.

In the meantime, like our page on Facebook and follow us on Twitter:

Facebook Page

Twitter Page

There Was Magic

I’ve been working on this film for several months already. I already filmed several interviews, and started devouring the tons and tons of archival prints, footage, photos, film, tapes, and everything else, that exist for this documentary. How did it all start?

I read a book a while back called “Heavenly Bodies: Remembering Hollywood & Fashion’s Favorite AIDS Benefit”. It’s written by Michael Anketell. I loved the story. It’s so simple, but it’s so full of emotion. It’s the story of how a small group of volunteers decided in the 80s to get together and throw a fashion event to try and raise money to help their friends, loved ones and everyone else around them who was suffering from the AIDS virus. And they did this for the next ten years as the events quickly grew to become the most successful and biggest Fashion benefit events in the US. They raised millions of dollars to help people living with AIDS and through that most humbling act of helping each other, they also raised awareness for a disease that was devastating the LGBT communities in the 80s. And, unfortunately, it still does to this day.

I grew up in the 80s. I remember every day going to school hearing about this AIDS virus… the disease that affected gay people only. Even then, as a very young kid, this touched me like nothing else. Just getting back home and hearing the news reports on the epidemic, the deaths, the struggles, the discrimination, it was all very intense to say the least. By 1987, the year the first Fashion event occured, I was just about to turn 8. And I had no doubts in my mind that I was gay. Unfortunately, I was already being bullied at school for being gay, even though I hadn't really come out. And as the AIDS epidemic grew bigger, so did my bullying. All of a sudden, I was not only hearing every day of my life as a young kid all kinds of horrible things, name calling, shoved around, kicked, and worse, I was also hearing that I would certainly be dead anytime soon. "Because you probably already have AIDS". I was 8. The AIDS epidemic, even while not affecting me directly, had changed me for the rest of my life.

I have always been fascinated by how people can come together for the greater good of things. When I read the book, I immediately connected with the story. How two of my biggest passions as a kid, Hollywood and Fashion, came together to give their full support to all their friends that were dying of AIDS. Many of them would also succumb to the disease later on… but they still got together, one night a year, to celebrate life, celebrate Hollywood, celebrate Fashion and create one of the most magical nights for everyone involved and for those fighting the virus every day of their lives.

This is the story that I fell in love with. And this is what There Was Magic is about. It’s already been a labour of love and I can’t wait to bring this little film to life and share it with you.

I can only complete this film if the Kickstarter campaign becomes successful, so until then, Like and Follow and retweet as much as you are willing to do.

The HIV/AIDS virus still to this day affects millions and millions of people. There is no cure. I have known and loved many people who live, or have lived, with the virus. Part of the proceeds from the film will go to an AIDS organization to be announced soon. And I hope, that this little film, will help inspire, smile, laugh and entertain, many of you who know what is like to lose someone you love.

Whatever happens, I will be forever grateful for this.

- Afonso Salcedo