So it's been an adventurous whirlwind of 24 hours. Our clients, GUSTIN, had the most successful first day in Kickstarter's history for any fashion brand and of course, our work has been all over the Internet in all kinds of different blogs and news. If you haven't seen our video yet, check out below, or go to our promos/commercials page to see it. Keep reading for some behind-the-scenes on the making of this video.
In less than 24 hours, GUSTIN surpassed their original goal of $20,000 and they are now just over $33,000, less than two full days up. How incredible is that? You can go to their Kickstarter page, or you can go to see the video here.
We are proud to have worked with such awesome clients like GUSTIN and couldn't be happier to see them succeed. If you want to hear more about how we can help YOU and your company, product or idea, send us a message.
So it all started when we sat down together early in the process for a first meeting. As soon as I saw the product that the GUSTIN guys brought along with them and I heard their history, what they wanted to achieve, their experience and everything, I knew that I wanted to help them out any way I can. And I knew that we could create something pretty great. They had ideas of a cinematic piece, which is always hard to do on a low budget, but fortunately it's what I like doing. From my experience in the film industry for over ten years, this would be a challenge that I would gladly accept.
So the process started. Lots of emails back and forth to maintain always a good brainstorm of ideas and know that we were all on the same page. Creating a Kickstarter campaign is not to be taken lightly, since a lot of the success of it comes from engaging the viewers, and potential clients and investors, in bidding on the actual product. And a product of high quality demands a campaign of high quality too.
Starting with the photos. I rented out a studio I tend to use for some photography shoots, which would provide plenty of space and conditions for a productive shoot. They brought a model who was patient enough to try different jeans and be photographed a gazillion times. We decided to go for something really simple, after all, we wanted to show the product. So all the photos were using a white seamless backdrop. After the photos were edited on Lightroom and Photoshop, we quickly had setup a private client space on this website so that GUSTIN could access, look at the photos and choose the ones they wanted at full-res immediately.
We then used DropBox for transferring all files as necessary.